Thursday Lecture // Glossaries of Key Terms

26/11/2014 § Leave a comment

70 useful sentences for academic writing

Semiotics for Beginners by Daniel Chandler

Structure & Word Count:

  • Intro – 1000
  • argument a – 1500
  • argument b – 1500
  • conclusion – 1500



Final Year Theory Modules w/ Spencer and Derek

09/10/2014 § Leave a comment

What is a dissertation?

A systematic collection and interpretation of researched material – a collection of arguments and research which builds a case to assess the extent to which a set of objectives has been satisfied or to test a hypothesis. Inclusive primary and secondary sources.

A body of work

The dissertation gives you the opportunity to:

  • formulate and communicate ideas and propositions
  • Develop you skills in terms of research and research methodologies
  • Demonstrate academic rigour
  • Pursue in depth, areas and issues which are of interest and of relevance to you and may inform decisions with regard to your future career
  • Investigate and understand broad yet in depth aspects of the issues relevant to your particular degree courses
  • Become an expert in the specific aspect of your chosen topic
  • Inform studio practice

Hang on to research material for dissertation in case there is an issue with your final dissertation: 5500 words

Thursday Lecture: Time, Aesthetics and Composition

09/10/2014 § Leave a comment

Why you can’t write an (interesting) essay in a week

In more strongly ‘fact’ based disciplines:

  • area of study (gap analysis)
  • Hypothesis: Charles Sandford Peirce – abduction and semiotics: creativity
  • Experimental design: creativity
  • Internal relational coherence
  • Relations with world (through data acquisition

In cultural studies/humanities:

  • Emphasis upon MEANING PRODUCTION
  • An essay has context but is also interpretative: coherent, persuasive (induce movement in the reader), interesting, enlightening (construct a way of seeing/drawing from an aspect)



S: Substitute (remove some part of the accepted situation, thing or concept and replace it with something else)

C: Combine (join, affiliate or force together two or more elements of your subject matter and consider ways that such a combination might move you towards a solution)

A: Adapt

M: Modify (consider many of the attributes of the thing you’re working on and change them arbitrarily

P: Purpose/put to other use (modify the intention to the subject, think about why it exists, what is it used for etc)

E: Eliminate (arbitrarily remove any or all elements of your subject, simplify, reduce to core functionality)

R: Reverse (change the direction or orientation. Turn it upside-down, inside-out etc)

(R: Reaarrange (modify the order)

(M: Magnify (zoom in on something or amplify its intensity)


5 Keywords:

Typography, Film


Dissertation Preparation // Week Two

26/03/2014 § Leave a comment

The Frame Work

A // Introduction & Context

  • Establish opposition around topic/a variety of contexts and can be connected
    Literature Review

    Setting up the platform of information for your dissertation.

    • Business
    • Sociological
    • Philosophical
    • Psychological
    • Cultural
    1. Key theorists/perspectives/texts
    2. Key practitioners/works
    3. Contemporary discussion of topic

B // Methods & Methodology (must be appropriate to the topic)

  • Note: This can also be a good way of establishing contact with potential employer
  • Remember: In part you may be devising methods
  1. Questionnaire
  2. Case Studies
  3. Interviews
  4. Participant Observation
  5. Close viewing/reading
  6. Comparative analysis (image, text, perspective, philosophy)

C // Argument (stages/phases)

  • Angular: thesis/antithesis/synthesis
  • Intensive: transformative/persuasive – How to make your audience see things differently
  • Don’t slip into the language of proof, “my research has proved this…” We’re trying to persuade not prove

D // Contemporary Relevance

  • Why is it important to address this topic today?

E // Conclusion & Contribution

  • Knowledge/interpretations/scholarship in your discipline


Dissertation Preparation

19/03/2014 § Leave a comment

 Spencer explained to us about what the next 4 weeks would entitle: dissertation preparation.

We will be taking an idea and will explore it in ways that will be a case study approach by referencing other designers. We will need to contextualise the essay. Current dissertation count is 6,000 words but it may go up.

1. Dissertation
2. Technical study – Detailed investigation of a process/technique – ground study in more objective and a lot more contextualising of what you’re doing, engage with the topic – that is report based. The hardest part is trying to work with the material.
3. Major Project: addresses the thematics of the dissertation through the process/technique/technology of the technical study.

Need a strong submission and you need to become an expert in your chosen area. All of these things are about focus and getting the scope of something right.

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