Updated Final DCM Ident
07/04/2014 § Leave a comment
Today we managed to successfully finish off our DCM Competition ident after applying all of our feedback. We adjusted the typeface on the “Welcome To Our World” end sequence as it just didn’t flow right. We ended up using Helvetica Neu on a very thin stroke making it appear quite airy and dainty. After faffing around with various fonts we really loved the simplicity in the end.
The only other modification we made was too the open and end sequence. Previously the video just started straight up and only the quote faded out at the end, we were advised to play around with different effects to see if we could make it a bit smoother. We finally settled on a simple fade in/fade out. Initially we were a little hesitant to do anything to our video as we were already super happy with how it was, but we were glad we took on board some advice as it does make it a final clean entrance and exit.
Here is the new slightly modified ident: