Packaging: The 1960s Influence & Mood Board
23/02/2014 § Leave a comment
The 1960s was a highly influential time for the design industry, especially in the advertising sector. Mad Men (the men who worked in advertising on Madison Avenue) practically ran the industry at this point, famous for their designer suits, over-smoking and large intake of alcohol but above all, their knowledge of how to target and win over audiences became world renowned.
Something I noticed when looking at 1960s advertising and packaging is the simplicity in typeface and layout. Although it’s all quite minimal, the use of colour and pattern stands out a mile making this a key style from the era. I really want to channel the simplicity of the design rather than the bold colours so that it represents the sophisticated working man: