Competition Brief: Planning & Jays Seminar

20/02/2014 § Leave a comment

Today we focussed on developing ideas and getting feedback from Jay in our seminar session.


  • 5 x 5 seconds
  • 8 x 3 seconds
  • 6 x 4 seconds

As it stands, we think have six 4 second clips would be best as 5 seconds might be slightly too long for an ident. We also want to get as much emotion and content in as possible so depending on the quality of our footage and how we edit it all together, there is chance there will be more than 6 clips in total.


  • Excitement
  • Joy
  • Love
  • Humour
  • Adrenalin
  • Sad
  • Inspired
  • Nostalgic
  • Hope
  • Surprise
  • Suspense
  • Anger
  • Fear
  • Curiosity

We created a list of a emotions and feelings based on what we look for in a film and what we thought would look best portrayed in an ident for cinema viewing. On the first read of the brief we were lead to believe that you had to pick just ONE emotion, however after conferring with Jay he informed us that it didn’t have to be just one. They literally want the whole 25 seconds to be powerful with emotion of any kind, they want the emotion to represent the cinema so that made it a whole lot easier on our imaginations! Obviously we had to narrow the list down slightly as they vary quite drastically so we went ahead and picked our 5 favourite and then chose a couple of films that we thought best showed the emotion:

  • Excitement: Super 8 & Jurassic Park
  • Joy: Hairspray & Forrest Gump
  • Adrenalin: Jaws & King Kong
  • Inspired: Freedom Writers & Coach Carter
  • Nostalgic: Toy Story & Back To The Future
  • Suspense: Gravity & Cape Fear

By thinking of the corresponding films it helped us visualise ideas for our own clips. We narrowed it down yet again to our final favourite 3:

Screen Shot 2014-02-20 at 19.50.19

We created a very rough sketch of a storyboard for the emotion JOY before our seminar so now it will need adjusting to make room for other emotions, arranging for other possible clips or extras.





(1,2,3,4,5 & 6)

We’ve also been thinking about different ways to incorporate the DCM logo into the clip. As of now we like the idea of having it appear throughout the whole video just like the original idents have.

We plan on filming as much footage from the list as possibly (some are clearly not possible, cries) but what we aim for is a lot of footage so we can experiment with different ideas and see what works best.


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