A Spotty Visualisation Prototype

28/01/2014 § Leave a comment



With this prototype, I decided to play on the company’s title: spotty. Initially I had it in various shades of pink but then realised it wouldn’t make much sense when it’s The Red Spotty Elephant… I also needed a way to create a key in which viewers will know how much each circle represents so decided to make it vibrant with colours of the rainbow. I really love this visualisation as the negative white space makes it look clean, super modern and statistical (if that’s even a word!) Perhaps the layout could be adjusted slightly but in this format it could work well as a booklet. There is definitely potential here.


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