Peter Norris: Protecting Your Designs

11/12/2013 § Leave a comment

Turn-Key: This basically means that you ‘put the key’ in to start your work/project and everything works perfectly.

Full Service Agencies – They don’t just create adverts, they go beyond that. They do PR, TV commercials etc.

How do you protect yourself?

IP – intellectual property

IPR – intellectual property rights

PATENTS: you must first prove that nobody else has ever made it before and that YOU have produced it from scratch.

  • These must be NEW
  • HOW things works
  • HOW they are made
  • WHAT they are made from
  • TECHNICAL contribution


A sign that distinguishes your goods/services from your competitors. This is the same as a BRAND.


AUtomatic Protection covering anything written or performed. Issue is proof of originality.


It is the way an object looks – similar to Copyright, it is automatic and similarly the key issue is proof of originality.

  • Pre-patent Registration – £25
  • Design Right Registration – £50
  • Copyright Registration – £50

Details from:



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