Blurring the Boundaries

06/11/2013 § Leave a comment

Survival in the 21st Century

Tiffany Shlain’s documentary film titled “Connected” goes into great detail about the global implications of being wired in the 21stC and how we’re all connected through so many different ways. Below is a short trailer of her film:


It is absolutely everywhere, you can’t go anywhere without seeing some form of advertisement.

We are always connected


  • UK consumers spend about half of our waking hours connected (45% of our time)
  • 3 Hours 45 mins (TV)
  • We use several types of media at the same time



The Medium is the Message

“The most extraordinary quality of McLuhan’s mind is that is discerns significance where others see only data, or nothing; he tells us how to measure phenomena previously unmeasurable.”

New Media Culture

We see our pieces of technology as a living thing, we talk to them when they crash etc. This is because they are such a strong part of our day to day life, we struggle to even imagine working without them.

Social Impact of New Media 

Newman (2003) “We are witnessing the evolution of a universal interconnected network of audio, video, and electronic text communications that will blur the distinction between interpersonal and mass communication and between public and private communication.”

Second Self

This is our online self, our Facebook and Twitter selves need maintaining – sometimes more than we do!

Amber Case – Are we cyborgs?

Stefana Broadbent – How internet enables intimacy

Jan Chipchase – Precious Things – Hierarchy of Needs

Keys, money and phone are the things we leave the house with and research shows this is because of survival for ourselves and our loved ones.

The art of delegation – 799 million illiterate people world wide, these people are the masters of delegation. Delegation is where you pass off things onto other people. Illiterate people (can’t read or write) are able to let other people do it for them because they literally can’t. 

The Post-Digital Future?



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